Tourists in foreign markets will be tempted with Thai-made goods in a new strategy to boost exports.
Tourists overseas will be offered Thai food, clothes and souvenirs in the hope they prefer Thai tourist-style goods over the goods from the country they are in,Department of Export Promotion director-general Rachane Potjanasuntorn said yesterday.
The tourist drive is one of five strategies hatched to boost exports in the next year, Mr Rachane said.
The Commerce Ministry expects the value of exports this year to contract by 15% to 19% from last year's total worth of US$177.8 billion (6 trillion baht).
Exports have increased gradually over the past three months compared to the same time last year.
Exports will remain in the red for the whole year, although if the increase in orders carries on, by next year exports could grow by 12% to 15%, the ministry said.
Mr Rachane said the first strategy calls for exporters to target tourist spots which attract more than 10 million tourists a year, and where visitors are likely to be attracted to Thai goods, such as Hawaii and Okinawa.
Other aims set for the industry were to increase the share of food and agriculture exports from 17% to 19% of total exports, promote better logistics among Asean countries, create a "one stop export service", and open Thai goods distribution centres in all regions of the world.
Cabinet has given the department 2.9 billion baht for the plan, Mr Rachane said.
Exporters were expected in the next year to sell more goods to new markets in China, India, Middle East, Africa and the Commonwealth of Independent States.
One strategy for the Asean market is to push Thailand as an Asean fashion hub. Mr Rachane said he was worried about the impact on exports of rising oil prices, a stronger baht and trade barriers,which would increase costs.
But Mr Rachane believed that with the recovery in the global economy under way, Thai exports would also improve.
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